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Growth Marketing Foundations, Tactics, and Tools @ FALCON-X


DESCRIPTION

A Growth Hacking Workshop That Actually Achieves Your Business Goals

Take control of your Growth Marketing operations through this unique 2-day workshop that will give you an unparalleled foundation to evaluate, design, implement, test and adapt a Growth Marketing plan for you startup. You will walk away with everything you need as the CMO or acting CMO in your startup to achieve your growth goals.

 

What We'll Cover

  • Introduction to Growth Marketing; myths, trends & market-product-fit

  • Message-Audience-Fit; personas, audiences, messaging & tactics

  • Content-Intent-Fit; keywords/ topic universes, thought leadership, video, lead gen., & conversion

  • Conversion-Channel-Fit; event-based vs people-based analytics, Facebook algorithm & pixel, acquisition channel matrix, & social amplification engine

  • Growth Marketing Teams; Skills, profiles, salaries, interviewing, expectations

  • Designing Growth Marketing Plans; ICE brainstorm, formulate experiments, draft experiments models

 

Take Aways

  • Develop a framework in Advanced Growth Marketing to create a tailored best in-class marketing strategy

  • Walk away with an ROI-driven marketing strategy, infrastructure, and governance (90-day plan)

  • Structure and confidence when executing Facebook Ads and other social campaigns

  • Know how to build a Growth Marketing team, who to hire, and when

 

Who Is It For?

  • Solopreneurs who want to establish a sustainable and automated growth marketing model

  • Early stage startup founders who need guidance on how to implement the right framework

  • Growth Managers who want to upgrade their skills

  • Seasoned professionals and executives who want to transition into Growth roles