DESCRIPTION
A Growth Hacking Workshop That Actually Achieves Your Business Goals
Take control of your Growth Marketing operations through this unique 2-day workshop that will give you an unparalleled foundation to evaluate, design, implement, test and adapt a Growth Marketing plan for you startup. You will walk away with everything you need as the CMO or acting CMO in your startup to achieve your growth goals.
What We'll Cover
Introduction to Growth Marketing; myths, trends & market-product-fit
Message-Audience-Fit; personas, audiences, messaging & tactics
Content-Intent-Fit; keywords/ topic universes, thought leadership, video, lead gen., & conversion
Conversion-Channel-Fit; event-based vs people-based analytics, Facebook algorithm & pixel, acquisition channel matrix, & social amplification engine
Growth Marketing Teams; Skills, profiles, salaries, interviewing, expectations
Designing Growth Marketing Plans; ICE brainstorm, formulate experiments, draft experiments models
Take Aways
Develop a framework in Advanced Growth Marketing to create a tailored best in-class marketing strategy
Walk away with an ROI-driven marketing strategy, infrastructure, and governance (90-day plan)
Structure and confidence when executing Facebook Ads and other social campaigns
Know how to build a Growth Marketing team, who to hire, and when
Who Is It For?
Solopreneurs who want to establish a sustainable and automated growth marketing model
Early stage startup founders who need guidance on how to implement the right framework
Growth Managers who want to upgrade their skills
Seasoned professionals and executives who want to transition into Growth roles