Why Product-Centered Companies are Doomed to Fail.
The Jobs-to-be-Done (JTBD) theory asserts that customers don't buy products; they hire them to get a job done.
Strategy
Successful business strategies
The Jobs-to-be-Done (JTBD) theory asserts that customers don't buy products; they hire them to get a job done.
To help you and your business grow, Growth/Marketing- Fit blends cohort-based programs with content and a supportive online community.
Our PROGRAMS