Launching? Get early traction.
Find product/market fit by acquiring your first customers. Refine and map your ideal user profiles. Craft meaningful stories and value propositions. Set up your acquisition channels.
It's time to get all your marketing pillars in order!
Growing? Get better, faster.
Traction is useless if you're not able to generate repeatable, predictable and scalable demand for your product. Avoid wasting money on inefficient acquisition channels. Educate your users so they stick longer to your product and love it enough to refer their friends.
It's time to get correctly tooled and data-driven!